Fans lined up outside a sports arena to get primo seating to watch suited executives announce new games, which played on massive screens bigger than two IMAXes stitched together. What had begun as a tiny gathering of tech reporters in a hotel ballroom two decades prior had turned into a colossal pep rally. And, well, "press conference" wasn't really the way to describe it.
He'd become the president and CEO of Sony Computer Entertainment America in April, just months before the company's annual Electronic Entertainment Expo press conference. Shawn Layden just wanted to make a good first impression.
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